As you begin to type, Facebook will show personalized suggestions that vary from user to user.

Though it has undergone some changes, Facebook kept the basic principles of Graph search, and using it, people can search for very specific things and people.īecause Facebook uses natural language, it differs a bit from your traditional Google search. In practice, it was met with controversy and privacy concerns from users worldwide. In theory, this meant that you can type in something like “friends of friends who like hiking and live in Australia,” and return accurate results.

In fact, you’ve likely used it before to search for friends or pages – and likely not much else.įacebook Search has a lot more going for it than simply finding friends, thanks in part to the introduction of Facebook Graph search in 2013.Īccording to Wikipedia, Graph search was “a semantic search engine…designed to give answers to user natural language queries rather than a list of links.” It’s the big white box that says Search at the top of every page (you can’t miss it). Put simply, Facebook Search is exactly what it sounds like: It’s how you search for something on Facebook.įacebook is home to a powerful (and woefully underused) search engine tool designed to display results for search terms and queries specifically within the Facebook platform.

How engagement signals come into play, and how to increase engagement.

How to optimize for Facebook image search.

How Facebook search can be used for business.

But have you considered Facebook as a search engine? And is there such a thing Facebook search SEO ? In this post, I’ll do a deep dive into these topics.

These days, we know Facebook as a powerful social channel to connect brands to their clients.

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